News Posts

14 Feb How to define the taste of bread?

Hundreds of volatile compounds are formed during bread-making, all of which contribute towards the creation of taste. Consumers’ expectations regarding taste, however, vary from generation to generation, and culture to culture. How to understand and define this complex notion, one that varies depending upon the era,...

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10 Jan How to enhance the taste of bread?

Evolution or "retro-innovation"? The increasingly "intangible" logic driving sales of most staple foods is manifesting itself through the importance consumers attach to the criteria of health, well-being, pleasure, taste… “Taste” has thus become an essential theme present throughout from expectations and practices through to sales...

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